PHNOM PENH: CAS Event Management Co., Ltd is excited to announce the launch of the Phnom Penh Auto Show, the leading automotive showcase in Cambodia. This electrifying event is set to display the latest in vehicle design and cutting-edge technology, providing a dynamic environment for the more than 20,000 visitors anticipated to attend in late March 2024 at Diamond Island Convention and Exhibition Center.
The Phnom Penh Auto Show is more than a car show; it's a strategic platform aimed at bringing together the automotive industry and consumers. With Cambodia's automotive market valued at $2 billion and having experienced an 11% compound annual growth rate from 2018 to 2022, the show offers an unmatched opportunity for exhibitors and sponsors to engage with this rapidly expanding market.
Jason Broome, CEO of CAS Event Management Co., Ltd, states, "The Phnom Penh Auto Show is more than just an event; it's a movement towards innovation and excellence in the automotive industry. With established investors and partners onboard including WonderPass, Wowee Advertising and Stridec Worldwide, we are setting the stage for an experience that will spark passion, drive business, and showcase the pinnacle of what the future holds for mobility in Cambodia."
The show promises to be a hub for a host of leading automotive brands, not to mention additional presence of aftermarket and accessories suppliers. The show offers a cohesive platform akin to the renowned Singapore and Bangkok Auto Shows. It's an opportunity for car enthusiasts and potential buyers to explore a wide range of vehicles in a pressure-free environment, compare various brands, and witness the latest trends, including the rise of electric vehicles (EVs).
To achieve the goal of attracting over 20,000 visitors, the marketing and promotional strategy for the Phnom Penh Auto Show includes the current press launch, own digital platforms, targeted social media advertising, influencer collaborations, strategic partnerships, direct sales, and database marketing to ensure maximum participation and exposure.
"We are on the brink of a new era in the Cambodian automotive industry," adds Jason Broome. "The Phnom Penh Autoshow is where the future of mobility converges with opportunity, innovation, and growth. We invite exhibitors, sponsors, and the media to be a part of this landmark event."
In accordance with the Royal Government of Cambodia's focus on the environment and sustainable development, the event will also host workshops and presentations in partnership with local safety organizations and feature educational aspects dedicated to improving the public's knowledge on their impact on the environment, and how they can contribute to reducing fuel consumption and emissions.
